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Chocolate-covered Lay's chips are coming: 5 new holiday flavors

Food

Chocolate on potato chips?

Lay's says yes. Five new holiday flavors are coming, and two are covered in chocolate.

The news

Five new flavors

Lay's announced the Holi-LAY'S lineup on October 19. Three taste like dinner. Two taste like dessert.

Oct 25

Dinner flavors first

Cheddar Scalloped-Style Potatoes and Roasted Holiday Turkey hit stores nationwide on October 25.

The turkey chip

Herbs, not heavy meat

Early tasters say the turkey chip tastes like rosemary and sage. Light and herby, not greasy.

Nov 8

Maple Bacon lands

Sweet maple plus smoky bacon. This flavor goes on sale in the US for the first time on November 8.

Dec 1

The chocolate wave

Wavy Milk Chocolate and Dubai-Style Dark Chocolate reach select stores on December 1.

Milk chocolate

Taste test winner

A thick milk chocolate coat over a salty ridged chip. One early reviewer could not stop eating them.

Dubai-style

Dark chocolate and pistachios

Dark chocolate and crunchy pistachios on a Wavy chip. A nod to the viral Dubai chocolate trend.

Why it matters

Sweet meets salty

Sweet-and-salty snacks have loyal fans. Lay's is betting the combo wins the holiday season.

Sweepstakes

Win prizes from Oct 26

Scan a code on Lay's bags or visit HappyHoli-Lays.com. Prizes include bowls, a sweater, and a casserole dish.

Limited time

Gone after the holidays

All five flavors are limited-edition. The chocolate ones expand to more stores in 2027.

Read more

The full explainer

Get all five flavors, release dates, and tasting notes in the full article on Rive News.

Food

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Get the full breakdown, key numbers, and what happens next.

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