The Atlanta Hawks are the first NBA team to stream local games exclusively on Prime Video.
Announced Oct. 20, 2026, it makes Prime Video the exclusive local streaming partner for the 2026-27 season.
All 74 local regular-season games stream free for in-market Prime members. No new subscription needed.
Viewers must live in the Hawks TV region: Georgia, Alabama, Tennessee, South Carolina, and Mississippi.
Games also air free on local TV through Gray Media, on WANF Atlanta News First and Peachtree Sports Network.
Bob Rathbun and Dominique Wilkins return to call the games. Raycom Sports produces the broadcasts.
Main Street Sports Group collapsed this year, leaving the Hawks and other teams searching for a new TV home.
Most teams that lost FanDuel channels signed with DAZN. The Hawks are the only NBA team on Prime Video locally.
Prime Video is already a national NBA rightsholder under an 11-year deal, now in its second season.
Jalen Johnson leads the core, with new additions Luguentz Dort, Aaron Wiggins, and rookie Kingston Flemings.
Other NBA teams are watching. If this works, more streamer-based local deals could follow across the league.
Get the full explainer: what happened, why it matters, and what it means for fans this season.
Get the full breakdown, key numbers, and what happens next.
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