Atlanta Hawks stream games exclusively on Prime Video: NBA first
Web StoryWatch this story in 15 seconds →Key takeaways
- The Atlanta Hawks signed a local streaming deal with Prime Video on October 20, 2026.
- All 74 locally shown regular-season games will stream at no extra charge for in-market Prime members.
- The Hawks are the first NBA team to make this kind of exclusive streaming deal.
Atlanta Hawks fans got big news this week. The team will stream its local games on Prime Video this season. It is the first deal of its kind in the NBA.
What happened
The Hawks announced the deal on Tuesday, October 20, 2026. Prime Video becomes their exclusive local streaming partner for the 2026-27 season, according to NewscastStudio. All 74 regular-season games will stream for eligible Prime members at no extra charge.
The deal only covers local games. Games shown only on national TV are not part of it.
Viewers must live inside the Hawks TV region. That region covers Georgia, Alabama, Tennessee, South Carolina, and Mississippi, according to Hoops Wire.
The Hawks said they are the first NBA team to do this. Prime Video is now the exclusive streaming home for local games.
The team made the announcement one day before the season started. Atlanta opened the 2026-27 season on October 21 at the Orlando Magic, according to the Sports Video Group.
Fans do not need to buy a separate Hawks streaming package. If they already pay for Prime, they get the games. The games play in the Prime Video app and on the web, according to NewscastStudio.
Free TV stays, too
Prime Video is not the only way to watch. In July 2026, the Hawks signed a separate deal with Gray Media.
That deal put games on free over-the-air TV. Fans in Georgia can watch on WANF (Atlanta News First) and the Peachtree Sports Network, according to the Sports Video Group.
So fans have two choices. They can watch free on local TV. Or they can stream on Prime Video with a Prime membership.
Raycom Sports will produce all the local broadcasts. Longtime voices Bob Rathbun and Dominique Wilkins return to call the games, according to NewscastStudio.
"We are committed to putting our fans first and maximizing accessibility throughout the state of Georgia and the Southeast," said Andrew Saltzman. He is the president of business enterprise and chief commercial officer of the Hawks and State Farm Arena.
Charlie Neiman is head of sports partnerships at Prime Video. He said the Hawks showed a forward-thinking approach to reaching fans. He called Prime Video an easy, one-stop place for fans to watch the teams they love.
Why it matters
This deal is bigger than one team. It shows how NBA teams now reach fans.
Regional sports TV networks are in trouble. Many teams lost their old TV homes this year.
Main Street Sports Group collapsed this year. It ran the FanDuel Sports Network channels. That left the Hawks and many other teams looking for a new home, according to Sports Media Watch.
Most of the teams that lost FanDuel channels signed deals with DAZN. Some teams, like the LA Clippers and Oklahoma City Thunder, built their own streaming apps.
The Hawks took a different path. They are the only NBA team working with Prime Video for local streaming this season, according to Sports Media Watch.
Amazon is already a big NBA partner. It holds national NBA rights under an 11-year media deal with the league, according to NewscastStudio.
The 2026-27 season is Prime Video's second as a national NBA media partner. Its national games include 66 regular-season games, NBA Cup knockout rounds, the play-in tournament, and the Eastern Conference finals.
Amazon is also moving into local sports. In September 2026, Prime Video became the exclusive local streaming home for six NHL teams, according to NewscastStudio. The Hawks deal is its first NBA local deal.
For fans, the win is simple. Watching Hawks games just got cheaper and easier.
No new monthly bill is needed for Prime members. Free TV also stays for fans who do not stream.
What happens next
The deal starts now. The season is already underway. Hawks fans in the five-state region can open the Prime Video app and watch.
The team on the court is worth watching too. The Hawks return with a core led by Jalen Johnson.
They added Luguentz Dort and Aaron Wiggins in the offseason. Rookie Kingston Flemings joins the group as well, according to Hoops Wire.
Other NBA teams will watch this deal closely. If it works, more teams may sign with big streamers.
The old regional sports model is fading. Streaming deals like this could become the new normal, as early-season storylines like Thunder vs Nuggets show how fast the league changes.
Fans outside the five-state region are not part of this deal. They can still watch through NBA League Pass, according to SportsTalk ATL. And the Jaylen Brown trade chatter shows the league's news cycle never stops.
Atlanta sports fans have plenty to follow this fall. Atlanta United beat Montreal 3-0 earlier this month. Now the Hawks open a new season with a new way to watch.
The Prime Video deal is a first for the NBA. It may not be the last.
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